ABC Jewelry packaging project was created in 2014 for RMS INTERNATIONAL, a toy’s company with branches in UK, Netherlands, United States, Hong Kong and Shanghai. With 40 years of experience in the market RMS designs inspire young minds to enter a world of learning and fun. ABC Jewelry is a toy to promote creativity and hands on learning. Kids can create bracelets and necklaces with letters and colorful pieces and learn how to combine words.
I wanted to create a package different to a regular square box, so I designed a concept based on concentric cardboard discs. By bending the material across the curve I built an inner volume deep enough to place the little plastic pieces inside. This container has no glue and all the joins are made of the same cardboard.
In the inside an antique look mirror frame was created and a silver foil adhesive material was added to allow kids look at them selves while wearing the jewelry piece when is finished.
A divider section made of the same cardboard material keeps pieces in place separated by type. With the slogan “200 pieces, One Style… Yours!” I am not just only mentioning the number of pieces contained in the package, but also the unlimited possibilities to create a unique personalized necklace or bracelet. In the same circle the name of pieces and quantities are mentioned.
A picture of the package in the back side shows the mirror feature, a picture of two bracelets with positive fun messages, “Smile” and “Laugh”, and a picture of two little girls giving a love sign and using bracelets.