Alfa Vitamins Laboratories, Inc. was founded in 1994 and since has achieved a great recognition in the development, manufacture and marketing of nutritional and pharmaceutical products without prescription for national and international markets. The products include a wide range of tablets, softgels, capsules, powders and creams. They currently have distribution in more than 140 countries around the world. They also sale to Walgreens, Walmart, Navarro, CVS, etc…
This image was created in 2011 for the Health Fair in California. The slogan “Live Natural” stands up for the type of products this company sells and a healthy life style promise.
As we all know dietary supplements are made with herbal and natural or organic raw materials. So I kept the natural concept by using fresh grass in the background and blue sky. The company logo is green and yellow and has some leafs on top. So the model was dressed up with a green flag and the logo was pasted on it. The model’s corporal expression reflects happiness, freedom and wellness. The exact concepts I wanted to transmit.